New Upscale Coffee Shop Planned for East Haven Shopping Plaza

A new independent coffee cafe — with outdoor seating, iPad stations and wireless internet — has been proposed for the Trolley Square Plaza.

A shoreline businessman is hoping to open a new, upscale independent coffee shop in the Trolley Square Plaza in East Haven.

Richard Cordeiro, a Guilford resident, has submitted plans to the town's zoning office for the proposed new cafe, which he is hoping to move into the vacant 1,635-square-foot office space next door to the U.S. Post Office in the busy shopping center.

A rough sketch of the current floor plans is posted in the gallery.

"We basically want to have a place for people to come in, enjoy their coffee and spend some time," Cordeiro told East Haven Patch.

'Nothing Else Like This in East Haven'

Cordeiro, a native of Branford, said the shop would not only feature quality coffee drinks, but also a self-serve area for frozen yogurt.

The plans for the cafe include an area for outdoor seating, and state-of-the-art wireless internet access.

"And we'll also have iPads mounted into some of the counter tops," Cordeiro said, adding that the cafe would lean toward a focus on technology.

There would also most likely be some sort of discount for senior citizens who would chose to frequent the shop.

"There are no competitors really doing what we're looking to do," he said.

"I think it will end up being a very popular spot," he said. "There is nothing else like this in East Haven."

Leasing Talks: Stop & Shop Is Key

But first they have to secure the space.

Currently, Cordeiro and his business partner are in negotiations with Rhys Commercial Real Estate, the company that manages the plaza, for the rental agreement.

The shopping center itself is owned by Cb Commercial Prime Properties LLC, according to the latest listing on Manta.com.

Frank Biancur Jr, the town's new zoning officer, told East Haven Patch that while the proposed project would still be required to obtain the necessary approvals from the town, he feels the cafe would be a positive new business for East Haven.

And so, Cordeiro said the decision of whether or not plans for the cafe can move forward hinges on the current leasing negotiations — and whether or not also agrees to allow the coffee shop to open its doors as it's now planned.

Stop & Shop Approval

Cordeiro said the supermarket chain — by far the plaza's largest occupant — could object to the outdoor seating or the fact that the shop would be selling coffee. The supermarket has its own small coffee kiosk for customers inside the store.

"Stop & Shop has got to be OK with it, too," he said. "It's the only thing that we're contingent."

Still, Cordeiro said, things have been positive with the talks and for the project as a whole.

"So far, all the indications are that it's fine," he said.

'Perfect Opportunity'

Cordeiro said the negotiations will continue, and he hoped to have an update on the project's status next week.

"When we saw this space came up we jumped at it," told East Haven Patch.

"This is a perfect opportunity for the town of East Haven," he said.


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Michele Antisdel September 17, 2012 at 10:30 PM
well, look at it this way. If people are willing to pay the prices they do for Sugar's cupcakes, and obviously they ARE willing, then they will pay for a good cup of coffee too. Sugar is upscale and its doing fine in our town so I have no doubt this place will do well also.
Doreen Boudreau Hausler September 17, 2012 at 10:43 PM
Absolutely! I agree, Michele. Excellent point.
Flowers September 18, 2012 at 01:44 PM
Boy this thread prompted a lot of enthusiastic responses including what kind of coffee urn to install. Here's some more advice. Andy Rooney on Starbucks coffee...." I don't like it. It tastes burnt to me".
Lise Cavallaro September 18, 2012 at 02:54 PM
This is great news for East Haven. However, if an upscale coffee shop is willing to come into town, than why can't we have an upscale or even decent clothes store, restaurant, etc. (other than pizza or Chinese) in FOXON!!!!!
Alphonse A. Kronberg September 18, 2012 at 10:18 PM
When I used to go to DD for coffee many moons ago, it smelled like urine when i walked in. No one spoke English and being a diabetic and hating sugar in coffee I used to ask for a regular coffee with a splash of cream. Some one taught the folks that worked there that regular coffee even though I asked for just a splash of cream contained a shovelful of sugar, even when I would say regular coffee splash of cream no sugar they still got the shovel out and put sugar. I never wanted to go to Starbucks, one day my wife said lets try Starbucks after lots of "oiunig and aing" I agreed, when I walked in and smelled the aroma of freshly ground coffee and then tasted their bold roast I was hooked. It didn't taste burnt but, every one has an opinion.


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