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The Sweet Shoppe Serves Up Summer

The newly-opened Sweet Shoppe delivers a flavorful menu to Main Street.

There is a new place in town to keep cool, whet your appetite and delight your sweet tooth. The Sweet Shoppe opened at 208 Main Street on July 1, boasting a wide variety of ice cream flavors and treats in a very quaint setting.

Co-owners Tim Pendred and Maryjane Best originally planned on opening a breakfast/lunch style shop for some time, and decided after much deliberation that the town had enough places for lunch.  It needed something sweeter, and another place for families to sit down and enjoy time together.

When space became available at 208 Main Street, they took hold of their dream and seized the opportunity to open The Sweet Shoppe. There are seven employees currently, ranging from family members to friends. Tim and Maryjane hired two girls with ice cream experience to help them train their employees in the art of scooping, soft serve and customer service.

"We sell hard ice cream, soft serve, two flavors each of gelato and Italian ice for twenty flavors in all. Kids can come in and get snow cones made to order , which happens to be a real treat for them because most of the time you can only get them at carnivals and fairs,” says Pendred.

“Eventually, there may be some chairs and tables outdoors that will be great in the fall, but I like to eat my ice cream in the air conditioning," he adds. "We are open six days a week and closed on Mondays.” 

Business has been steady for the new merchants, and everyday a little more word of mouth sends new customers in.

One of the things that make this shop different is “Buck’s Ice Cream,” a delicious and creamy ice cream made right here in Connecticut out of a plant in Milford. “When people come in and see the ‘Bucks’ sign, they just light right up. We have some really different flavors-like ‘Swamp’ it’s like candy with a side of ice cream, loaded with M&M’s, Oreos, malted milk balls and chocolate chips," boasts Pendred.

“Our soft serve is really delicious and creamy too”, he added, noting that the difference in texture comes from the amount of butter fat used. “There are three different kinds of soft serve, depending on the amount of butter fat that ranges from 3 1/2 percent, 5 percent and 10 percent. We serve the 10 percent, because it is by far the creamiest, richest and best tasting. It’s just like old fashioned frozen custard.”

When it comes to a wide array of sweet treats, the shop is bursting with a case of gourmet chocolates, shelving and counters stocked with Jelly Belly Jelly Beans, gourmet popcorn, dipped pretzels, marshmallows on a stick and dipped Oreos. Let’s not forget to mention chocolate and caramel dipped apples and gift baskets and specialty flavor preserves.

Tim Pendred, Maryjane Best and their employees will also whip up milk shakes for their patrons from any flavor ice cream in the case.  They offer sundaes, banana splits and floats on the menu as well.

You can visit Tuesday through Thursday from 11 a.m. until 9 p.m., Fridays and Saturdays between the hours of 11 a.m. and 10 p.m., and all day Sunday from noon until 8 p.m.

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Stephen Austin May 20, 2013 at 11:14 am
I'm sorry I don't have any equipment.
Lori Marcucci May 20, 2013 at 09:29 am
I have a 16 year old son that might be able to help. He needs to earn some money. Do you have theRead More equipment? You can contact me with the info Thank you
Not Guido May 19, 2013 at 10:11 am
I agree Jack is a good man. He however needs to better explain his financial problems. ForeclosureRead More doesn't go forward due to a mistake. Stand up and tell the truth. If you fell behind and got back on track tell us.
Sam Giglio May 18, 2013 at 04:41 pm
Jack is a good and decent man, He would be an asset to this Town if Elected to serve as our Mayor.Read More With that said we look forward to a new beginning in East Haven, One that can set the path to a new vision for the Residents who live here now and the ones yet to come. Yes its easy to say I like Jack
Richard Poulton May 18, 2013 at 03:53 pm
Gene, Jack is your party's pick, so what else are you to say. As to Jack, if he is anything likeRead More his father he IS a good man. But being just a good man doesn't cut it in todays small world politics. Jack has issues he needs to explain and I am sure when he time comes he will. But as to this article, I wouldn't expect anything else from the SHADOW. Wouldn't want him backing me for anything.
Richard Poulton May 19, 2013 at 08:24 am
I asked the question and you gave me the answer I was looking for, and I thank you for that. As toRead More the rest of your dribble, doesn't deserve a response for EVERYONR knows all about the true Gene aka ******** Ruocco.
Gene Ruocco May 18, 2013 at 04:24 pm
Richard, the Mayor kicked the CEO of the company that had the contract out of his office less than aRead More month after he won the election. The contract was with the town not the BOE. And if you think the only thing to check is if the panels are dirty, then it isn't worth answering you. A large investment of tax dollars was made and it is paying off with lower electric bills. The systems delivering these savings need to be checked, that is why people who were smart enough to sign a maintenance agreement did just that. Ask the BOE how the chiller replacement is going at the High School; due to lack of maintenance they lost two chillers that should have lasted at least 10 to 15 more years. Penny wise and dollar foolish is what this is all about, not the election year, but what else could we expect from you Richard. You have become the cheer leader of the administration.
Richard Poulton May 18, 2013 at 03:58 pm
Boy, you just know it's an election year. Gene, one question, when was this contract stopped?Read More Just now or some time ago, but seeing its getting "close' to November you just thought you would bring this up. Besides, shouldn't your question be aimed at the B of E, not the Mayor. And what is to be maintained anyway beside washing the panals now and then? You just keep us all informed now Gene.
Anne Santello May 16, 2013 at 06:31 pm
Thanks Richard. Allison...I know that street is crazy!! I was just saying that the van makes theRead More stop sign so hard to see. I wish they would put a cop there too. Unfortunately, things don't get attention until something bad happens.
AllisonWonderland Beckert May 16, 2013 at 05:58 pm
Please, a parked Van you are worrying about???? Every Morning in that same area of Chidsey,Read More Thompson, Prospect. etc, Cars, Trucks etc. Blast thru the Stop Signs and continue on their merry way. I'd worry about the kids walking to the bus stops and school being run down by these careless drivers... EVERY DAY I SEE IT !!!! I wish the Police Department would put an unmarked car in the area.. The Town of East Haven would be rich from ALL the Fines !!!!!
Richard Poulton May 16, 2013 at 05:47 pm
Anne, go to town clerks office and get a copy of Town Codes, Article ll, Section 12-16 and 12-17.Read More Section 12-17 defines an abandoned M/V as any M/V which is "inoperatable", or unregistered and is left in one location for a continuous period of more than 24 hours. Then call the Chiefs office and hit him with that. If nothing happens go to next Town Council meeting and during general public comments ask WHY nothing is done when complaint is made. Good luck.
From Left to Right - Media Club co-sponsor and East Haven High School teacher Robert Becker, sophomore Chris Maiorano (standing in for sister Ariel), Senior Skyler Alsever, Alumni Melissa Morro, Senior Cindy Recinos  and Media Club co-sponsor and Eas
Carole May 19, 2013 at 03:47 pm
My son, Skyler Alsever wrote the script, and acted in the film. He is interested in film making inRead More addition to his computer engineering future. He will go places with his promising future. We are very proud of him.