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Cash Mob CT to Descend Upon the Sweet Shoppe Saturday

The East Haven candy store will be receiving a visit from the local cash mob organization this Saturday — and you can join them, too, and help support a local small business.

East Haven's is looking forward to being "mobbed" this Saturday afternoon.

That's because the downtown Main Street business is the latest winner of a visit by the Cash Mob CT.

The local cash mob group, which is run by Visit New Haven, held an to select a one lucky East Haven business for mobbing shoppers to descend upon for one afternoon — and then spend their cold, hard cash.

And although there were several East Haven small businesses nominated for the online poll, in the end it was the Sweet Shoppe that came out the winner.

Cash Mob Descends on Saturday

The cash mob on Saturday at the store — which — will take place from 1 p.m. to 2 p.m.

The event is open to anyone who would like to come down and join "the mob" of shoppers, who will each make a purchase (no size is too small) as a collective effort to support a locally owned and operated small business.

Sweet Shoppe owner Tim Pendred told East Haven Patch that he was not aware his store was even in the running for a cash mob until the contest was already well underway.

But he added that it was certainly good news when the shop received the most votes in the contest.

"It's very exciting," Pendred said.

Cash Mob Movement

A cash mob is just as it sounds: a group of area residents show up at one local business with cash at hand — generally about $20 — and then spend their funds all in that one place in an effort to show some purchasing-power love.

Each mob serves as a vehicle to raise awareness of the importance of supporting a community's local small businesses.

Supporting Local Businesses

Pendred said, of course, as the shore's owner he is really looking forward to Saturday afternoon's visit by the cash mob.

He added, however, that he is hoping the event will not just give a boost to his shop, but other East Haven local businesses in the area, too.

"It's been a very, very slow summer here," he said. "So anything to get us a little business is very appreciated."

Brandi September 15, 2012 at 04:38 PM
I visited this shop twice since it opened. They have a great selection of sweets but I couldnt bring myself to make a purchase because on both visits the shop had a funky smell and it turned me off from buying something I would be eating. I've never gone back. I know some others who had noticed the strange smell and were turned off by it also. I think they would be a huge success in a different location unless there's something that can be done to make the sweet shoppe smell "sweet"
Bonnie Dingus September 15, 2012 at 08:15 PM
Eat ice cream and support local commerce? A winning combination! We came. We mobbed. We love East Haven's Sweet Shoppe! http://homeplaceblogger.blogspot.com/2012/09/cash-mob-at-sweet-shoppe-in-east-haven.html
Doreen Boudreau Hausler September 15, 2012 at 11:04 PM
We really enjoyed our treats from The Sweet Shoppe this afternoon! It was great to see so many friendly faces from town, coming out to support a local business. It was our first time there. Our youngest daughter would have stayed all day, if we had time. We'll certainly be back! Thanks "Cash Mob CT", for bringing this cute place to our attention!

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